Alan Long
Alan Long

Overhauling an automotive giant's ad analytics platform

On behalf of Interbrand, Laura Harding (Product Manager), Niq Curry (UX Researcher) and myself (UX/UI Designer) overhauled Mercedes-Benz's ad analytics platform.

Channel Optimisation – Complex models had to be approachable whilst providing the user fine control

An initial research phase revealed user pain points relating to navigation, onboarding and data visualisation. We isolated these issues and ran design/test sprints on each, exploring user preferences within the context of ad analytics.

Market Opportunities section – the parameters set are always visible via a fixed settings bar
Scenario Settings – the scenario can be manipulated easily as the settings are always only one click away

Concurrently I consulted with Mercedes-Benz's UX team regarding extending their existing UI components to cover the requirements of the interfaces we were developing, mainly around data visualisation.

Onboarding overlay
Dismissable onboarding tooltips

Finalised designs were delivered to Mercedes-Benz in Autumn 2024 which featured overhauled user journeys targeted at specific user personas, a new onboarding experience, and expanded forms of data visualisation, manipulation and exporting.

Mercedes-Benz are currently implementing these design and further work is will commence based on the user reaction of the overhauled platform.

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