Projects
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GSK
Project
See the projectGSK’s first company-wide design system on which all products are built.
Pharma Design System
- Product groups adopted
- 5/5
- Working group members drove adoption within teams.
- Primitive & semantic tokens
- 500+
- Across colour and density modes with a deliberately lean component layer on top.
- Compliant
- WCAG 2.1 AA
- Colour accessibility solved at the token layer.
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Jefferies
Project
See the projectA token-driven light mode and UI audit for Tradu's trading app.
Fintech UX Audit
- Agency account growth
- >8x
- The initial project's success led to a full UX audit.
- Refined end to end
- 19 steps
- UX refinements shipped across app onboarding and corporate site.
- Less to complete onboarding
- ⁓45 seconds
- 11 taps removed, cognitive load reduced throughout.
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Mercedes-Benz
Project
See the projectA complete overhaul of Mercedes-Benz’s media analytics platform.
Automotive UX Overhaul
- After a strong test-market reception
- Rolling out across Europe
- Used by the media planners who decide where Mercedes-Benz's ad spend goes.
- Fewer settings to enter per scenario
- ⁓80%
- Each setting is entered once globally, rather than in every tool.
- Before committing budget
- Model any scenario
- Spend and outcome update live across all seven channels.
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AtkinsRéalis
Project
See the projectHow can AtkinsRéalis’s new brand shine online?
Engineering UX Exploration
- Rounds of user testing
- 18
- Three rounds for each area of focus, two areas per sprint, across three sprints.
- Participants per round
- ⁓10
- Industry professionals from around the world, a core audience for the site.
- Variants compared per round
- Up to 6
- Successful variants were iterated on in further rounds.
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Wall Street Journal
Project
See the projectHow do you engage top business leaders when you can't host them in person?
Media Event Platform design & build
- Attendee engagement vs prior virtual event
- 2.4x
- Attendees spent more time watching and networking on the platform.
- Designed and shipped
- 8 weeks
- The interface was designed and front-end built in that window.
- Across WSJ's Leadership Institute events
- Adopted
- The design and codebase became the template for all subsequent Leadership Institute events.