How do you build relationships with your business partners during a pandemic?
Google Exec Circle was a weekly webinar series launched as a response to the COVID-19 pandemic, produced by Cheerful Twentyfirst. It ran throughout the first half of 2021 and brought together some of Google UK's key business partners.
The events were a collaboration with Stanford's Graduate School of Business, whose pre‑eminent academics lead the sessions. I designed and led the front‑end development of the platform at the centre of this events series.
The platform needed to:
- Facilitate the formation and strengthening of this network of business leaders and academics.
- Support the events with pre event content to drive engagement and post event content to kept the conversation going.
Of the invited executives, 72% accessed the platform at least once. Of those who did, on average they viewed >7 resources each. Most impressively, the webinar series received an overall rating of 4.9/5.
Google and Stanford are thrilled with these results and preparation for next year's Exec Circle has already begun.
"Thank you, Google. Exec Circle has been very enlightening, inspiring and great for building a peer network."
Chief Marketing Officer, New Look