Exec Circle

Google

My role

How do you build relationships with your business partners during a pandemic?

Google Exec Circle was a weekly webinar series launched as a response to the COVID-19 pandemic, produced by Cheerful Twentyfirst. It ran throughout the first half of 2021 and brought together some of Google UK’s key business partners.

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The events were a collaboration with Stanford’s Graduate School of Business, whose pre‑eminent academics led the sessions. I designed and led the front‑end development of the platform at the centre of this event series.

The platform needed to:

  • Facilitate the formation and strengthening of this network of business leaders and academics.
  • Support the events with pre-event content to drive engagement and post-event content to keep the conversation going.
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Of the invited executives, 72% accessed the platform at least once. Of those who did, on average they viewed >7 resources each. Most impressively, the webinar series received an overall rating of 4.9/5.

Google and Stanford were thrilled with these results and Cheerful Twentyfirst won more work from Google as a result.

“Thank you, Google. Exec Circle has been very enlightening, inspiring and great for building a peer network.”

Chief Marketing Officer, New Look